For you to be the best blogger, you have to write engaging content, making sure you provide substance to your readers. Over the years, I’ve determined there are certain factors that will help guide your content writing. No matter what you’ve read about providing value, it starts with knowing your audience. If you don’t know your readers, you’re going to have a hard time with all the others aspects of content writing. For example, without knowing your readers, you’re going to have a hard time performing your research, exploring marketing channels, using the right #hashtags, and writing content that resonates with them. If your audience doesn’t like your content, you’re going to have a hard time converting and getting a return on your ROI. In this post, we’ll be exploring how knowing your audience is important in winning your customers. Here’s what we’ll explore…
- Strategies to find your audience.
- Leveraging these stats to win your customers.
Let’s get started….
Finding Your Audience
There are “3” ways I utilize to find my audience and all of them will provide you with the information you’re looking for. Here are the basic elements that’ll give you a quick breakdown of your audience.
- Geo location
- Content shared
- Social profiles
- Gender (optional)
- Competition (to find out more about audience)
If you know these elements, you’ll be able to narrow down the type of content and marketing channels you should be leveraging to market.
Let’s look at these elements further…
This is a free tool and it’s amazing for finding out audience based information like age, gender, keywords, and location. I suggest using your URL when performing a search, but sometimes you haven’t been around enough for the tool to generate a profile. However, you can type in a competitor’s URL that has been in your niche for years and you’ll get a great profile reading. This works because you and your competition will be focusing on the same audience so their visitors are yours. Here’s an example of JohnChow.com
If I scroll a little further down, I’ll be able to find what keywords are bringing in a majority of visitors to JohnChow.com.
This tool has been praised by several bloggers and you can find out a lot of information about a website. However, the website owner has to have the code installed in their backend to give you a complete profile. It works the same way as Alexa.com, but is more organized. You can always try to check out a profile in Quantcast.com because some bloggers use Quantcast.com for analytics.
Personally, I find visiting my competitors’ websites is the best way to find out about my audience. Their audience is mine and by skimming through content published on their blog, I can find out a lot of statistics. For example, start by visiting the different content published, looking for the highest shared content. Next, copy and paste the URL within Topsy.com and they’ll provide a list of all the people who shared the content. Then go through each person, looking over their social profile to learn about them and other content they’ve shared.
Why is this beneficial?
- You’ll get a profile of the reader and content they like.
- You can visit their blog or website to find out what niche they’re in.
- You can find relevant content to your niche for content ideas.
- Find out if they’re influential by visiting on social profiles. Great people to market to in the future.
Leveraging These Statistics
By now, you should have a handful of information about your audience. The philosophy behind this method is, to win over visitors, converting them into customers, you have to provide the information they’re looking for. This can be in the form of content, products, services, videos, etc., but knowing your audience will allow you to create the information they need. By now, you should have the following…
- Geo location
- Social share engagement
- Profile overview
How can you use this information to your advantage?
Start by doing some keyword research, looking for a common problem within your niche. You know your audience so it shouldn’t be hard looking for a common problem because you have your audience profile already. The greater the problem, the more buzz it will create once published. This about this…
The highest product sales are always solutions to problems that make people’s lives much easier. Once you’ve found a common problem, it’s time to go searching for others that have written content providing a solution. Your objective is to create something better. Your content should be the only one your audience needs to find a complete solution. This means making notes, writing down elements your competitors are missing.
Here are a few things to pay attention to…
- What is their content length (how in-depth)? Create something longer and more substance.
- Add videos if they are missing them.
- Add images and infographics.
- Provide them with an easy way to ask questions.
- Provide them with a FREE eBook so you can capture their email address.
- Maybe even create a tool to help them solve the problem.
For you to win over your customers, you first need to know who they are and what they want. Then going forward, you can focus on creating content and/or products for them. When writing content, do some research and solve a common problem.