McDonald’s second tech acquisition this year indicates a move towards a tech-driven customer experience in the popular chain. Please visit Marketing Land for the full article. Source: http://feeds.marketingland.com/mktingland More from my siteReimagining the marketing funnel for the disrupted customer experienceLivePerson boosts its automated conversational capabilities with Conversable acquisitionWhy did SAP buy Qualtrics?Emarsys, BounceX integration aims to help marketers identify, nurture “unknown users”Re-thinking customer acquisition: What you cannot measure sometimes matters mostD2C brands are driving up customer acquisition costs – and it’s time to course-correct Share this:Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Tumblr (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Pinterest (Opens in new window) Related
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