McDonald’s to buy Dynamic Yield to personalize drive-through, kiosk, mobile app experiences

The fast-food giant declares its commitment to personalizing digital experiences with what has been characterized as the company’s biggest buy in two decades.

The post McDonald’s to buy Dynamic Yield to personalize drive-through, kiosk, mobile app experiences appeared first on Marketing Land.

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Source: http://feeds.marketingland.com/mktingland

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