Microsoft Advertising says eCPC increases conversions while lowering CPA while some advertisers worry about loss of control.
Please visit Search Engine Land for the full article.
Source: searchengineland
More from my site
Google might have to subsidize journalism, but not like this…
Optimize for conversion value with eCPC in Google Ads
Automation layering: How PPC pros retain control when automation takes over
Bing Ads rolls out Target CPA & Maximize Conversions bidding strategies
If you’re not updating ROAS and CPA targets frequently, you’re missing out
Some April Google Search Console data lost, manual actions disappeared
