Microsoft Advertising says eCPC increases conversions while lowering CPA while some advertisers worry about loss of control. Please visit Search Engine Land for the full article. Source: searchengineland More from my siteGoogle might have to subsidize journalism, but not like this…Optimize for conversion value with eCPC in Google AdsAutomation layering: How PPC pros retain control when automation takes overBing Ads rolls out Target CPA & Maximize Conversions bidding strategiesIf you’re not updating ROAS and CPA targets frequently, you’re missing outSome April Google Search Console data lost, manual actions disappeared Share this:Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Tumblr (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Pinterest (Opens in new window) Related