Millennial Women Chart New Direction for E-Commerce


After a 50 percent rise in the stock price of The RealReal, the marketplace for consigned luxury items, following its June 28 public offering, there’s been a search to define what is so lucrative about this company, or e-commerce in general. The RealReal certainly has exhibited wisdom in various aspects of its e-commerce strategy, such as understanding the role of the physical store in an omnichannel environment. The RealReal demonstrates how retail in general is evolving to meet the needs and expectations of the future consumer.
Source: https://www.ecommercetimes.com/perl/syndication/rssfull.pl

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