OOH TV ads shown to narrow the gap between passive observation and actionable engagement among millennials. Please visit Marketing Land for the full article. Source: http://feeds.marketingland.com/mktingland More from my siteNielsen Catalina now targets ads using purchase data on Connected TV and OTTSizmek re-enters TV ad space with an Advanced TV InitiativeRoku’s new Activation Insights tool targets viewers who have shifted to streamingGoogle Display & Video 360 adds more tools to streamline cross-screen TV buysAudience targeting service Simulmedia launches ‘first’ direct-to-consumer ad marketplace for linear TVInsider tips: Here’s the kind of creative that wins over advanced TV audiences Share this:Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Tumblr (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Pinterest (Opens in new window) Related
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