The granular level data now being offered by the Twitter-owned mobile ad exchange will help publishers optimize user acquisition campaigns. Please visit Marketing Land for the full article. Source: http://feeds.marketingland.com/mktingland More from my siteBranch buys TUNE’s attribution platformCampaign Monitor launches email solution for retailers with acquisition of ConversioAT&T buys ad exchange AppNexusGoogle to buy unified data platform Looker for $2.6 billion to strengthen Cloud analyticsOptimizely lets marketers create ideas and access experiment data through new Slack integrationWhy smarter SSPs would be a boon to publishers and advertisers Share this:Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Tumblr (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Pinterest (Opens in new window) Related
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