We need to change how we measure results – like marketing qualified leads – and focus on aligning our metrics to revenue. Please visit Marketing Land for the full article. Source: http://feeds.marketingland.com/mktingland More from my siteWhy you want ‘clumpy’ binge-buying customersThe disastrous consequences of measuring engagementHow marketers can take the lead with revenue optimization teamsHow marketing and sales alignment can better drive the buyer journeyWhen parsing ‘Googlespeak’ is a distractionGoogle starts showing more images in the web search results Share this:Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Tumblr (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Pinterest (Opens in new window) Related
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