Need More From Your Digital Ad Spend? Adopt Contextual Alignment


Many digital marketers spend too much on targeting an already loyal customer base rather than tapping into new streams. Dr. Jorge Barraza, professor of applied psychology at the University of Southern California, has a plan to help advertisers reach consumers that would not normally buy their products, by using the principle of contextual alignment.
Source: https://www.ecommercetimes.com/perl/syndication/rssfull.pl

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