New report from MarTech Today: Enterprise Identity Resolution Platforms: A Marketer’s Guide

Identity resolution — the process of connecting the growing volume of consumer identifiers to one individual as he or she moves across channels and devices – has become critical to marketing success. US consumers are projected to own up to 13 connected or networked devices by 2021, according…

Please visit Marketing Land for the full article.


Source: http://feeds.marketingland.com/mktingland

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