Any retailer that wants to be competitive knows it must offer a seamless omnichannel experience to its customers. However, many retailers aren’t aware that the key to powering that customer experience is IT system performance. Why? Omnichannel retailers must process, analyze and use huge amounts of data for a multitude of equally important functions. An omnichannel strategy creates and executes a seamless shopping experience across mobile, online, and brick-and-mortar stores.