One-to-one-household marketing requires solving the ‘shareability’ problem

The growing emphasis on one-to-one marketing fails to account for a critical truth – major purchases usually result from group decisions, particularly among family members.

The post One-to-one-household marketing requires solving the ‘shareability’ problem appeared first on Marketing…

Please visit Marketing Land for the full article.


Source: http://feeds.marketingland.com/mktingland

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