Online Shopping Gets Real: The Rise of Interactive Product Visualization

The shopper’s desire to touch, feel, see and hear is what interactive product visualization is all about. In a world dominated by digital interfaces, interactive product visualization gives consumers the opportunity to experience, see, and understand products before buying them. “Interactive 3D product experiences provide consumers with the freedom to explore products online as though they were in a store, while getting direct access to enriched content and customization capabilities,” said AurĂ©lien Vaysset, CEO of Emersya.

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