Philanthropy Is Good for Business

The other day Salesforce announced that it was integrating its philanthropic arm, the nonprofit, into the larger organization, This makes a round trip for “the org” as it’s sometimes called. At its founding, Salesforce built its 1-1-1 model of philanthropy — donating 1 percent of its equity, product and employee time to communities around the world — into its core business. To date, Salesforce has donated more than 3.8 million hours of employee time and more than $260 million in grants.

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