OpenHouseSocial
ConceptTurn open houses into social events
Open houses reimagined as social events: buyers RSVP, meet the neighborhood and other attendees, and agents get warm, qualified leads and instant sign-in — more foot traffic, better connections, cleaner data.
RSVP
More foot traffic
Sign-in
→ clean leads
200k+
Target users
Market
Real-estate lead-gen tools
Real-estate lead-gen and events: millions of open houses a year.
Figures are team estimates and projections, illustrative only — not guarantees.
Why this project wins
Turns a chore into an event people attend
Digital sign-in = clean CRM leads
Social layer boosts turnout
Follow-up automation converts more
Ties into RE-Agent and Real Estate OS
Competitors & how we’re different
Paper sign-in sheets
How most open houses run — no data or follow-up.
Open house apps
Sign-in only; no social or event experience.
Eventbrite
Generic events; no MLS or agent CRM.
Business thesis
Ideal customer
Agents who want more traffic and clean leads — and buyers who want a better experience.
White-label (who to sell it to)
Brokerages and MLS boards (a branded open-house platform).
Market
Real-estate lead-gen and events: millions of open houses a year.
Monetization
Agent subscription, lead fees and featured events.
Investment needed
US$110k (events + CRM + MLS integration).
Estimated users by region
Agents and buyers; target 200k+ (est.).
Cost per user (est.)
US$1–3 CAC (agent referrals + buyer virality).
Technical details
- •Event pages + RSVP for open houses
- •Digital sign-in → CRM/Pipedrive lead capture
- •Attendee and neighborhood social layer
- •Agent follow-up automation
- •MLS integration for listings
Full business plan
The complete, detailed business plan
Generate a full, investor-ready business plan for this project — then open it and download it as a PDF.
Interested in this project?
Apply to build it with us, or reach out as an investor or partner.