Retailers spent nearly 50% of mobile ad dollars in second half of 2018

The retail industry’s share of mobile ad spend increased from 35% during the first half of 2018 to 49% in the second half, according to Smaato’s recent report.

The post Retailers spent nearly 50% of mobile ad dollars in second half of 2018 appeared first on Marketing Land.

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Source: http://feeds.marketingland.com/mktingland

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