The best way to learn how to do something is to attempt to replicate someone else who has already done it. Knowing absolutely nothing else, if you’re trying to learn how to ride a bicycle, a good place to start is to watch someone else ride that bike. You can deconstruct the fundamental components: sitting in the seat, holding the handlebars, and pedaling with your feet. Search engine optimization can work in much the same way. If you want to run a successful SEO campaign, a great place to start is to see how your competition is already doing it.