Salesforce Adds Google Analytics Capabilities to Marketing Cloud

Salesforce has announced integrations between its Marketing Cloud and Google Analytics 360 that equip marketers with a broad range of new capabilities. Marketers can view consumer insights from both Marketing Cloud and Analytics 360 in a single journey analytics dashboard to better analyze cross-channel engagement. If marketers see a high rate of browse abandons, they can create a tailored journey to re-engage them, for example. They also can create audiences in Google Analytics 360 based on their interactions with Marketing Cloud campaigns.

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