X1 is a Comcast-branded pay-TV service that gives users more control over their television experience. The service recently gained new features that cater to businesses. For example, one of the new features allows the use of the system at bars, restaurants and health clubs that have many TV sets. The user can control all of the sets with a single remote control. Comcast is using X1 to increase value in its services as new technologies and new competitors challenge traditional cable-TV industry leaders.