Shop Local: How to Improve Your Local Marketing Game

“How much is that doggy in the window?” The little girl asks as she clings to her daddy with sticky hands. You’re grateful for moments like this as a pet store owner. It means you made a sale today. But ask yourself, how did that family find your store? Did they just walk by and say, “we’re going to buy a puppy today?” This might have been the case twenty years ago, but today customers rely more on their phones than on store location. The internet has both improved and hampered local marketing. No longer do customers make impulse buying
Source: showmoney

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