Simpli.fi’s ‘addressable geo-fencing’ enables individual household targeting but at scale

A kind of ‘Facebook Custom Audiences for the real world,’ the approach uses plat lines and GPS data for greater precision.

The post Simpli.fi’s ‘addressable geo-fencing’ enables individual household targeting but at scale appeared first on Marketing Land.

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Source: http://feeds.marketingland.com/mktingland

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