The new bidding option lets advertisers optimize for 15-second video views. Please visit Marketing Land for the full article. Source: http://feeds.marketingland.com/mktingland More from my siteTwitter introduces 6-second viewable video ad bidsFacebook makes ThruPlay default for video campaigns, begins phasing out 10-second view optimizationForget me not: 3 steps to make your PPC ads more memorableAll advertisers can now buy Google’s 15-second non-skippable video adsFacebook launches playable ads, tests retention optimization for app advertisingPinterest expected to hit $1 billion ad revenue by 2020 Share this:Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Tumblr (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Pinterest (Opens in new window) Related