You could not have picked a better place for a career in the last two decades than CRM. In one way or another it is the heart of the digital disruption, or the modernization of business. CRM was the first front office system to help organize significant staff doing important but far from routinized things for the business. You could rely on back office apps to organize various aspects of production, but the front office was the Wild West before CRM. The back office had computer-optimized production, printouts and charts tracking everything.