Data reflect increasing marketer sophistication in use of location for targeting, engagement and personalization but not measurement. Please visit Marketing Land for the full article. Source: http://feeds.marketingland.com/mktingland More from my siteSurvey: 87% of mobile marketers see success with location targetingPersonalization offer doesn’t lead to more personal data sharing [Survey]Marketers want more data, analytics, tech for improved personalization [Study]Consumers believe brands benefit more from personal data sharing than they doAcxiom sells Marketing Solutions division to Interpublic, readies LiveRampLocation data 101: A primer for marketers Share this:Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Tumblr (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Pinterest (Opens in new window) Related