Swrve’s new platform enables ‘payload’ targeting and triggering

The company says this is the first real-time use of granular data within an event for defining audiences and deciding when to send messaging.

The post Swrve’s new platform enables ‘payload’ targeting and triggering appeared first on Marketing Land.

Please visit Marketing Land for the full article.


Source: http://feeds.marketingland.com/mktingland

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.