The 4-Step Method for Developing Strong Product Content


Many brick-and-mortar shops have been expanding their business to the online realm. It’s no wonder why, considering global retail e-commerce sales are expected to reach $4.5 trillion by 2021. However, brands making the move first need to consider the differences between brick-and-mortar and e-commerce, and implement SMEA: set up, manage, enrich and audit. Traditionally, item setup has been handled through manual processes and a variety of spreadsheet templates and forms. The process is time-consuming and resource-intensive.
Source: https://www.ecommercetimes.com/perl/syndication/rssfull.pl

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