How might Google utilize reviews to improve their understanding of entities — and produce more personalized search results? Columnist Dave Davies explores current trends and makes predictions about where the future is headed.
The post The battleground of entities & reviews appeared first on…
Please visit Search Engine Land for the full article.
Source: searchengineland
More from my site
Surviving and thriving at an SEO conference
Looking back at 2018 in search: A time traveler’s year in review
Google patent on related entities and what it means for SEO
Optimize for voice search by keeping it short and to the point
What do Google and a toddler have in common? Both need to learn good listening skills.
What do Google and a toddler have in common? Both need to learn good listening skills.
