Building and sustaining a brand has gotten more challenging. The global marketplace, empowered by the Internet, has delivered a raft of opportunities to businesses, but it also has opened the door for challenges. These challenges include increased competition as the result of a wider market, and increased possibilities for brand abuse. Added to that mix is the ever-present cyberthreat. Marketing teams, legal, IT and the C-suite have their work cut out for them. The fundamental starting point for any brand is registering the right domain names.