The Resurrection of SoLoMo for Today's Brick-and-Click Shoppers


In the last decade or so, the inability or unwillingness to adapt has caused many businesses to succumb to a newer, more innovative company, or one that has re-thought how to do business in the digital age. For example, people who can remember browsing the aisles of Borders likely understand the irony of one of Amazon’s first moves into the brick-and-mortar realm: book stores. However, digital transformation means making an experience that is old and often clunky more convenient, engaging and smart.
Source: https://www.ecommercetimes.com/perl/syndication/rssfull.pl

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