The Role of Marketing Attribution in the New Age of E-Commerce


When it comes to marketing strategies, nothing is more important than analyzing and measuring the actual effectiveness, influence, and ROI of every campaign. Understanding the contribution of every channel and the customer conversion process enables marketers to adapt and adjust accordingly. Let’s discuss what marketing attribution is; and how it can help e-commerce companies grow their businesses.
Source: https://www.ecommercetimes.com/perl/syndication/rssfull.pl

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