When it comes to internet marketing and building strategies that work, so people are so good at it, that they actually become part of the marketing and branding in itself. For example, if you wanted to learn about the skyscraper method for creating content and backlinks, you would likely already know of Brian Dean and look up his information when trying to learn the strategy. Another good example is Pat Flynn with podcasting. Whenever you have someone that has perfected a process and managed to turn it all into a business of it’s own, then you know it’s a winner.
Source: showmoney