The Unsustainability of Black Friday and Cyber Monday for E-Commerce


Black Friday made its debut sometime in the 1960s as the day to help retailers move from the red to the black in profits. The day-after-Thanksgiving shopping extravaganza has grown well beyond its roots since then. Last year, at the peak of Black Friday, shoppers were spending nearly $1 million per minute. However, the origins of Black Friday were pre-Internet, and a prime purpose for the single-day sales was to drive consumers to brick-and-mortar stores. Recently, with online shopping reaching record highs, Cyber Monday was born.
Source: https://www.ecommercetimes.com/perl/syndication/rssfull.pl

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