Time to leave last touch attribution in the dust? Answer these 4 questions first

The days of last touch attribution may be numbered. Here’s what retail marketers need to consider before making the switch to a multi-touch model.

The post Time to leave last touch attribution in the dust? Answer these 4 questions first appeared first on Marketing Land.

Please visit Marketing Land for the full article.


Source: http://feeds.marketingland.com/mktingland

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