To PPC or Not to PPC

Many marketers think SEO is better than PPC. Is it really? No. They’re just different. Each piece of your search marketing strategy should have a different goal. It should hit people in different parts of the sales funnel, as I’ve mentioned before. What I didn’t go into detail on was where in the funnel they would hit. So today, I’m going to clear this up. Let’s get started. PPC Search engine marketing usually refers to PPC. At least it does these days. Originally, it referred to both SEO and PPC together. So PPC + SEO = SEM. So anytime you
Source: showmoney

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