The ICO report identifies numerous problems with the current RTB model and expresses skepticism that industry initiatives will cure them. Please visit Marketing Land for the full article. Source: http://feeds.marketingland.com/mktingland More from my siteOnly 36% of UK consumers have greater trust in companies after GDPR, survey findsReport: Apple expected to say GDPR a model for US privacy regulationSoapbox: We need to be more skeptical about the insights we’re gettingAdobe adds new features to its data management platformMarketing Day: Attribution modeling, getting in the ABM game, Google Partners ProgramComplaints to the ICO have spiked since GDPR came into effect in May Share this:Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Tumblr (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Pinterest (Opens in new window) Related