Viant’s Adelphic acts to solve ad pricing transparency by offering ‘all-you-can-eat’ monthly subscription

The DSP says it is the first to offer a software-as-a-service fee, as well as direct payments by the advertiser to vendors like data management platforms.

The post Viant’s Adelphic acts to solve ad pricing transparency by offering ‘all-you-can-eat’ monthly subscription appeared first on…

Please visit Marketing Land for the full article.


Source: http://feeds.marketingland.com/mktingland

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