Viant’s updated TV platform knows what you’re watching — and can immediately re-target your mobile devices with the same ad

The people-based ad tech firm has enlarged its automatic content recognition platform to deliver related ads in near-real time to other devices.

The post Viant’s updated TV platform knows what you’re watching — and can immediately re-target your mobile devices with the same ad appeared first…

Please visit Marketing Land for the full article.


Source: http://feeds.marketingland.com/mktingland

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