Walmart launches interactive ‘Toy Lab’ to engage kids, showcase toys this holiday

The effort lets kids explore 20 different popular toys, and then generate a video highlight reel with a custom URL to send to their gift-giver.

The post Walmart launches interactive ‘Toy Lab’ to engage kids, showcase toys this holiday appeared first on Marketing Land.

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Source: http://feeds.marketingland.com/mktingland

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