Your email open rate is one of the most important number to keep an eye on. The rate vary widely from industry to industry, campaign to campaign, and case to case.
Repeatedly sending emails to your subscribers that do not engage with your communications will cause direct harm to the deliverability of future messages that you send. If your messages have a less than 10% open rate 48 hours after being sent, you should review your email practices. In this video, you’ll learn what a good email open rate is, and how to improve it.
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The post What Is a Good Email Open Rate? Plus, How To Improve It first appeared on John Chow dot Com.