Search marketing is traditional a bottom funnel tactic. You target paid search terms that catch your leads when their pretty much ready to buy. But what if you could catch people early? What if you could lubricate your funnel with paid search? Today, we’re going to talk about how that’s actually possible. People Don’t Search at the Bottom 95% of people use at least one search channel for top funnel discovery. Subsequently, 94% use search at mid-funnel and 93% at bottom. (Before you ream me for some B.S. about over 100%, we’re talking the same people sliding down the same
Source: showmoney
