For many in the pay-TV industry, Netflix was the first wake-up call that a new-generation of online or technology companies could have a significant impact on their pay-TV business. Over a 10-year period, Netflix grew from a U.S.-only DVD-by-mail service to a force in the international video entertainment industry. Netflix’s service is available in more than 190 countries, and it has approximately 149 million subscribers worldwide. YouTube, which launched in 2005, quickly grew to become one of the world’s most popular video websites.
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