The most popular method for determining a marketing budget is percentage of sales. And if you’re just starting a business, you could end up spending up to 50% of your sales income on marketing. Even if you’re spending the average of 10%, you’re going to spend a bit. Why couldn’t you just do it all yourself and save money? Sometimes you can. But plenty of times, it’s wiser to just outsource your marketing. Here’s when you should do that. 1. When You Can’t Figure Out Your Strategy Marketing is more than just putting one foot in front of the other.