Why brands must take a people-first approach to martech

Don’t get distracted by the shiny new thing. Companies that use martech to serve the “human experience” are getting it right, says Riverbed CMO.

The post Why brands must take a people-first approach to martech appeared first on Marketing Land.

Please visit Marketing Land for the full article.


Source: http://feeds.marketingland.com/mktingland

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