How to avoid over-specialization and the bottle-necks it creates. Please visit Marketing Land for the full article. Source: http://feeds.marketingland.com/mktingland More from my siteWhy Predictability is More Important than Speed in Agile MarketingYour customers are everywhere, but here’s why you don’t need to beHow to combat marketing’s greatest enemy: TimeAgile methodology is becoming a must for marketing teamsAdopting new martech? You don’t have to choose between agile and waterfallDevelopers love Agile, but is it right for content marketing? Share this:Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Tumblr (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Pinterest (Opens in new window) Related