Marketing plans are like a pork roast. If you merely stick the pig on a spit over a fire and forget about it all day, you’re going to end up with a burnt mess. So many people treat marketing plans this way, it’s a wonder anyone gets good ROI. Let’s look at how you really treat a marketing plan. Treat It Like a Good Pork Roast If you want your pork roast to come out just right, you need to check in on it every hour or so. You might need to douse it with water or stoke the coals.