Why Your Marketing Plan Can’t Be Set It and Forget It (If You Want to Be Successful)

Marketing plans are like stir fry. If you toss everything in a wok, set your burner to high, and then walk away, you’ll end up with burnt food. But a lot of people treat marketing plans like this. They’d like to think all they have to do is throw the ingredients in, add water, and press a button. This could be the most disastrous thing you could do to your marketing efforts. You’re likely to lose sight of your goals and end up in the weeds. Instead, you need to treat your marketing plan like a living document. Something like the Constitution
Source: showmoney

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