The new agency aims to offer “inspiration that is rooted in data-driven insight.”
The post WPP merges agencies to form ‘data-driven’ Wunderman Thompson appeared first on Marketing Land.
Please visit Marketing Land for the full article.
Source: http://feeds.marketingland.com/mktingland
More from my site
The best way to understand omnichannel is to work backward
Blockthrough acquires PageFair, merging two leading anti-adblocking platforms
Skyword merges with TrackMaven to create a content marketing platform with more insights
Lithium and Spredfast merge into a social management/customer care platform
Content recommendation rivals Taboola, Outbrain to merge
Form Your Agile Marketing Teams Around the Customer
