For narrative effect, businesses and corporations on TV are violent and seedy. There’s always a backroom. There’s always a deal. And someone always gets buried in the foundation. No wonder it’s hard to gain trust as a business. Everyone already thinks you’re connected to the mob somehow. One of the best places to gain trust is online. Even if you’re a brick and mortar business, you can make your customers feel at ease with their purchases. Here’s how. 1. Gain Name Credibility Where do you go to find out if a business is credible? Most people go to review sites.